About us – Toasty Baby Store & Sunflower Diaper Service

Toasty Baby Crunchy Cash Rewards

As a thank you for shopping with us, we make rewards easy.

Earning and redeeming Crunchy Cash Points

$ 1
Earns you
$ 1
Redeems to

Ways you can earn

  • Product Purchase
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Learn more about our program

About us

Our four guiding statements:  

1) Together, we brighten the future. 

2) We succeed by making the right thing the easy thing. 

3) Customer service: treat people the way you would want them to treat your grandmother. 

4) Life and our Earth are precious gifts; we treasure and enjoy them both. 

We launched Sunflower Diaper Service in January of 2016, two years after the arrival of our daughter. When our daughter was on the way, we decided to use cloth diapers and tried to realize that ideal as best we could once she arrived. However, keeping up with cloth proved difficult to prioritize between careers, community involvement, graduate school, and sleep. We were surprised that Indianapolis had no service to help us. So, eventually, we became the change we wanted to see and started Sunflower Diaper Service!

Sunflowers symbolize humanity's highest ideals. They represent the upward striving from the ground towards the heavens, nourished by both soil and sun.  We've even learned that Sunflowers are used to make contaminated soils safe to use again in a process called phytoremediation. Sunflower is a fitting name for a service that provides healthy diapering options for babies and the Earth.

Sunflower Diaper Service exists to have a transforming impact on the city of Indianapolis and beyond by helping parents realize their diapering ideals. We look forward to serving you!

Chris and Kim (Team Williams)